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Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Automotive Marketing
Today's car buyer does 14+ hours of research online before stepping into a showroom. We make sure your dealership wins that research phase - with SEO, ads, reputation, and content built to convert digital interest into real showroom visits.
Trusted by 500+ brands
Sound familiar?
Most dealerships come to us after the same experience - massive ad spend that generates low-quality leads, competitors outranking them on Google, and a CRM full of contacts that never responded to follow-up.
The problem isn't your inventory. It's that digital-first buyers are finding your competitors first - and you're paying for leads instead of buyers.
95%
Cox AutomotiveIf your website, SEO, and online ads aren't optimized for how buyers research today, you're invisible at the most critical moment in their purchase decision.
1.3
Google/IpsosBuyers decide almost entirely online before ever visiting a showroom. If your digital presence doesn't build trust and urgency, they're going somewhere else.
76%
Cox AutomotiveYet most dealerships are still running generic campaigns that produce price-shoppers and tire-kickers instead of qualified buyers ready to make a deal.
Your marketing stack
Strategy, creative, CRM, analytics, and project management - unified under one roof.
Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.
Strategists, media buyers, designers, and developers who know the home building market.
Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.
Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.
Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.
Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.
See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.
What We Do
No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for automotive businesses - end to end.
We analyze your local market, your competitive landscape, and your current marketing performance. From there, we map the digital buyer journey and identify the exact moments where you need to show up and win.
Impressions
2.4M
+18%
Leads
847
+32%
Cost/Lead
$24
-15%
Your dedicated team runs Google Vehicle Ads, paid search, Meta campaigns, and local SEO - ensuring you're visible at every stage of the digital car-buying journey, from initial research to ready-to-buy.
Sales event this weekend? New model just arrived? Your team executes ad hoc campaigns and assets as part of your plan - same fast turnaround, no new contracts, no extra invoices.
Meta ad creative Q2
AdsSEO blog - April
ContentEmail nurture flow
EmailGoogle campaign v3
PPCBrand style update
DesignTikTok creative
VideoLanding page A/B
WebNeed creative assets for an upcoming campaign launch.
12
New
8
Qualified
5
Consult
3
Contract
New Lead - Google Ads
Paid Search
Qualified - Organic SEO
Website Form
Consultation - Meta Ads
Social Campaign
Every form fill, phone call, and chat inquiry is tracked back to its source. Your CRM and analytics dashboard give you full visibility - from first click to signed contract.
Your Services
From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.
Our Work
CodeSM is currently handling all marketing efforts for The South Texas Luxury Experience. This premiere auto dealership group sells a variety of luxury vehicles.
CodeSM spent years handling all marketing efforts for The South Texas Luxury Experience. This premiere auto dealership group sells a variety of luxury vehicles.
CodeSM worked with the team at Jaguar Land Rover of San Juan to create an integrated marketing campaign.
CodeSM spent years handling all marketing efforts for The South Texas Luxury Experience.
Mercedes-Benz was opening up a smart car center in San Juan and was looking for a way to introduce this new brand.
Client Results
We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.
Tasks Delivered on Our Platform
Leads Generated in Our CRM
Client Revenue Driven
Brands Served
Jared Solis
Marketing Director
Mercedes-Benz of San Juan
“CodeSM can complete any marketing task with the high quality production your brand deserves. But the most valuable components are the hard data analytics, expert direction, and throughline to the return on investment. Their team has done more for our bottom line than any traditional advertising agency.”
JD Salinas III
Director External Affairs
AT&T
“CodeSM has been a great strategic partner and has consistently provided valuable insights to support our organization. Their understanding of our business and the marketplace resulted in a strategy that helped fuel our goals.”
Tommy Calvert
Commissioner
Bexar County Precinct 4
“The CodeSM team is very knowledgeable. I love the innovative approach they bring to their campaigns. I truly feel that they are part of our team. They work hard to propel us forward and they do everything they can to help us succeed.”
Rated on
ClutchFAQ
Everything you need to know about our marketing approach for home builders.
The most effective approach combines Google Vehicle Ads and search campaigns targeting in-market buyers, local SEO to rank for brand and model searches in your area, and a website optimized to convert research-phase visitors into leads. Reputation management is also critical - buyers heavily weight reviews before visiting any dealership.
A multi-channel digital strategy that covers the full buyer journey - from awareness content that answers research questions, to intent-based paid ads that capture ready-to-buy prospects, to CRM follow-up that converts leads who go cold. The dealerships that win are the ones who show up first and follow up best.
CodeSM's Marketing-as-a-Service model provides a dedicated specialist team for a flat monthly retainer - giving you full-service digital marketing for less than the cost of a single in-house marketing hire. Ad spend is separate and optimized for your market and volume targets.
Paid campaigns can generate qualified leads within the first 30 days. SEO builds over 3–6 months and produces compounding returns. Most dealerships see a measurable improvement in lead quality and volume within 60–90 days of launching.
Yes. We specialize in inventory-level campaigns - promoting specific new arrivals, high-margin models, used vehicle clearances, and service specials. We can integrate with your inventory management system to ensure your ads always reflect current availability.
Ready to scale?
Stop losing in-market buyers to competitors who outspend or outrank you. Start building the marketing system that fills your showroom with serious buyers.
