Beauty & Wellness Marketing

The marketing system built for beauty businesses that grow.

Your talent speaks for itself. Now let's make sure the right clients find you - and keep coming back. A full marketing team specialized in beauty and wellness, built to grow your bookings, build your brand, and create the loyal clientele you deserve.

Get a Free Strategy Call No contracts. No guesswork. Just results.
No long-term contracts 30-day money-back guarantee 150+ specialists
Beauty marketing

Trusted by 500+ brands

Dr. RubyDr. RubyDr. RubyDr. RubyDr. RubyDr. Ruby

Sound familiar?

Exceptional work deserves a full appointment book.

Most beauty businesses come to us after the same frustrations - posting on Instagram without consistent bookings to show for it, relying entirely on word of mouth, and watching a competitor with lesser skills fill their calendar because they have a stronger social presence.

The problem isn't your craft. It's that the clients who would love what you do can't find you - or don't know why they should choose you over the salon down the street.

78%

Mintel

of beauty purchases are influenced by social media content

Social media is where beauty decisions are made. Without a consistent, high-quality content strategy, you're invisible to the majority of potential clients who use Instagram and TikTok to discover their next stylist or esthetician.

45%

GlobalWebIndex

of beauty consumers discover new services on Instagram and TikTok before buying

Your next client is scrolling right now. If you're not showing up with compelling content in the feeds of people in your area, that booking is going to a competitor who is.

3x

StyleSeat

more booking requests for beauty businesses with active social media

The data is clear: beauty businesses that invest in consistent social content and reputation management generate dramatically more new client inquiries than those that don't.

Your marketing stack

Every tool you need.
Built for your brand.

Strategy, creative, CRM, analytics, and project management - unified under one roof.

Managed Services

Done-for-you marketing.
Built for builders.

Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.

150+ Specialists

Your dedicated team,
on tap

Strategists, media buyers, designers, and developers who know the home building market.

On-Demand Production

Any request,
any time

Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.

Design an open house flyer...
Hours this month 142h / 200h
Active Requests
Open House Flyer
Due tomorrow
In progress
Lot 14 Ad Set
Delivered Mar 11
Done
Community Brochure
In review
Review
Spec Home Listing
Queued
Pending
AI Marketing Suite

Listing content,
supercharged

Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.

Sales & Marketing CRM

From first inquiry
to signed contract

Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.

OR
Oak Ridge Custom Homes
Luxury Build Inquiry - $925k
Active
Consultation booked
12 min ago
Nurture email sent
1h ago
New buyer inquiry
2h ago
Unified Analytics

Know exactly which
ad drives contracts

Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.

Leads
142
+31%
ROAS
4.2x
+18%
Conv.
4.8%
+1.2%
By Channel Last 30 days
Social
Search
Email
PPC
Direct
Lead Volume Trend +31%
Projects Platform

Full visibility,
every campaign

See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.

To Do 2
Open House Flyer
J
Mar 18
Community Blog
M
Mar 22
Active 1
Google Ads Q2
S
60%
Done 1
SEO Audit
R
Mar 10
4 Active
24 Delivered
On track
86%

What We Do

From first conversation to signed contracts.

No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for beauty businesses - end to end.

Strategy

Your strategy starts with your ideal client

We dig into your services, your aesthetic, your local market, and your current marketing. That shapes every campaign, every piece of content, and every platform we use to grow your clientele.

  • We map the client journey from first social scroll to booked appointment
  • We audit your current social presence, Google reviews, and local SEO
  • We build a custom plan focused on new bookings, client retention, and brand growth
Live
Strategy call with your dedicated team

Impressions

2.4M

+18%

Leads

847

+32%

Cost/Lead

$24

-15%

Active Channels All Live
Google Ads85%
Meta Ads72%
SEO60%
Social & Email45%
Launch

Content, SEO, and ads - all working together

Your team manages your full marketing operation - consistent social content that showcases your best work, local SEO so you rank for service searches in your area, and targeted ads that reach the ideal clients for your specific services.

  • Visual social content planned, created, and published consistently
  • Local SEO to rank for "[service] near me" searches in your market
  • Geo-targeted ads reaching potential clients in your booking radius
Execution

New service or promotion? Just ask

Launching a new treatment, running a referral special, or need a push for a slow week? Your team handles every request as part of your plan - same turnaround, no extra fees.

  • Submit requests via SMS, email, or your project portal
  • Same-day turnaround on urgent promotions and appointment-filling campaigns
  • Unused hours roll forward - your investment is never wasted
In Progress

Meta ad creative Q2

Ads

SEO blog - April

Content

Email nurture flow

Email
Review

Google campaign v3

PPC

Brand style update

Design
Done

TikTok creative

Video

Landing page A/B

Web
7 active tasks
New Ad Hoc Request
New Request

Need creative assets for an upcoming campaign launch.

Add Request →
Lead Pipeline

12

New

8

Qualified

5

Consult

3

Contract

New Lead - Google Ads

Paid Search

New

Qualified - Organic SEO

Website Form

Qualified

Consultation - Meta Ads

Social Campaign

Consult
28 leads this month Full attribution ✓
CRM & Pipeline

Know which channels are filling your chair

Every new booking is traced back to the campaign or platform that generated it. Clear attribution reporting helps you invest more in what's working and build a clientele that keeps coming back.

  • Attribution from social post or ad to confirmed booking
  • Client retention metrics so you know who needs a rebooking nudge
  • Monthly strategy calls to review results and plan your next growth push

Your Services

Every service your beauty brand needs

From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.

Our Work

Real results for beauty.

View all work
Dr. Ruby
Coolway
Dr. Ruby
Coolway
Dr. Ruby
Coolway
Dr. Ruby
Coolway
Dr. Ruby
Coolway
Dr. Ruby
Coolway

Client Results

Results that speak for themselves.

We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.

0

Tasks Delivered on Our Platform

0

Leads Generated in Our CRM

$0

Client Revenue Driven

0

Brands Served

5.0

Rated on

Clutch

FAQ

Common questions about beauty and wellness marketing

Everything you need to know about our marketing approach for home builders.

How do salons and spas attract more clients online?

The most effective approach combines consistent social media content that showcases your work, local SEO to rank for service and specialty searches in your area, and proactive reputation management to grow your Google and Yelp reviews. For faster growth, geo-targeted paid ads on Instagram and Facebook can bring in new clients while your organic presence builds.

What social media platforms work best for beauty businesses?

Instagram and TikTok are the primary discovery platforms for beauty services - visual, high-engagement, and ideal for showcasing your work. Pinterest drives strong traffic for inspiration-based searches. Facebook remains important for local ads and community engagement, especially for med spas and service-based businesses targeting older demographics.

How do you turn social media followers into actual bookings?

By pairing your content strategy with a clear call-to-action, a frictionless booking process, and a CRM that captures inquiries and follows up automatically. Great content builds desire - but the system that converts that desire into a booked appointment is what grows your revenue.

Can you help us grow a multi-location salon or spa brand?

Absolutely. We manage marketing for individual locations through large multi-location beauty brands. Each location gets localized SEO, its own social content calendar, and location-specific campaigns - all managed under one unified brand strategy.

What makes CodeSM different from other beauty marketing agencies?

We understand the visual-first, social-driven nature of beauty marketing - and we pair that with the full-stack marketing discipline of a 150+ person specialist team. You get everything from content creation and paid ads to CRM and analytics, for less than the cost of one in-house hire, with no long-term contracts.

Ready to scale?

Ready to fill your appointment book?

Stop relying on word of mouth and hoping your posts go viral. Start building the marketing system that consistently brings new clients to your chair - and keeps them coming back.

Book a Strategy Call No commitment. 30-minute call.
No long-term contracts Scale up or down anytime 30-day money-back guarantee