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Mental Health & Therapy Marketing
The demand for mental health services has never been greater. We help therapists and mental health practices build the digital presence that makes it easy for the right clients to find you, trust you, and take that first step.
Trusted by 500+ brands
Sound familiar?
Most therapy practices come to us after years of relying on Psychology Today profiles, insurance referrals, and word of mouth - and never building the direct marketing channel that gives them control over their own growth.
The problem isn't your clinical approach. It's that people actively searching for a therapist like you are finding someone else - or getting discouraged by the complexity of finding care.
63%
Google/Psychology TodayYour online presence is your first impression. Potential clients are reading your website, checking your specialties, and forming opinions about whether they'd feel safe working with you - before making contact.
42%
NAMIThere's a massive unmet demand for therapy services. The practices that are discoverable, clear about who they help, and easy to contact are capturing that demand - the others are leaving it on the table.
25 days
JAMAThe longer the friction between someone seeking help and booking an appointment, the more people give up. A clear, trust-building digital presence dramatically reduces that drop-off.
Your marketing stack
Strategy, creative, CRM, analytics, and project management - unified under one roof.
Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.
Strategists, media buyers, designers, and developers who know the home building market.
Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.
Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.
Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.
Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.
See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.
What We Do
No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for therapy businesses - end to end.
We audit your current online presence, understand your specialties and approach, and map the journey someone takes from first realizing they need support to actually booking an appointment. That informs everything we build.
Impressions
2.4M
+18%
Leads
847
+32%
Cost/Lead
$24
-15%
Your team optimizes your presence everywhere potential clients look - local SEO, Google Business Profile, mental health directories, and educational content that helps people understand your specialties and feel comfortable reaching out.
Expanding into a new modality, adding a telehealth option, or targeting a new community? Your team handles every request as part of your plan - fast turnaround, no new contracts.
Meta ad creative Q2
AdsSEO blog - April
ContentEmail nurture flow
EmailGoogle campaign v3
PPCBrand style update
DesignTikTok creative
VideoLanding page A/B
WebNeed creative assets for an upcoming campaign launch.
12
New
8
Qualified
5
Consult
3
Contract
New Lead - Google Ads
Paid Search
Qualified - Organic SEO
Website Form
Consultation - Meta Ads
Social Campaign
Every inquiry is tracked to its source. Full attribution reporting shows which specialties and channels generate your best client relationships - so you can grow your caseload intentionally.
Your Services
From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.
Our Work
Dynamic Sports Medicine was looking for a way to establish itself as the go-to sports medicine clinic.
In Touch NYC was struggling with a subpar Google Ads campaign and an ineffective online presence. CodeSM's multi-channel approach transformed their results.
When Tip of the Tongue wanted to create a brand compelling enough to win new clients, they turned to CodeSM.
In partnership with CodeSM, University Health System (UHS) bridged the gap between digital and traditional marketing.
XO Physical Therapy has grown with CodeSM and is now the leading location for physical therapy in the Rio Grande Valley.
Client Results
We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.
Tasks Delivered on Our Platform
Leads Generated in Our CRM
Client Revenue Driven
Brands Served
Jared Solis
Marketing Director
Mercedes-Benz of San Juan
“CodeSM can complete any marketing task with the high quality production your brand deserves. But the most valuable components are the hard data analytics, expert direction, and throughline to the return on investment. Their team has done more for our bottom line than any traditional advertising agency.”
JD Salinas III
Director External Affairs
AT&T
“CodeSM has been a great strategic partner and has consistently provided valuable insights to support our organization. Their understanding of our business and the marketplace resulted in a strategy that helped fuel our goals.”
Tommy Calvert
Commissioner
Bexar County Precinct 4
“The CodeSM team is very knowledgeable. I love the innovative approach they bring to their campaigns. I truly feel that they are part of our team. They work hard to propel us forward and they do everything they can to help us succeed.”
Rated on
ClutchFAQ
Everything you need to know about our marketing approach for home builders.
The most effective approach combines local SEO for specialty searches (like "CBT therapist near me" or "trauma counselor in [city]"), an optimized Psychology Today profile, and a website that clearly communicates your specialties and makes scheduling easy. For faster results, targeted Google Ads reaching people actively searching for mental health support can supplement organic channels.
Absolutely - done thoughtfully. The goal is to be present and credible when someone is ready to seek help. Content and messaging that acknowledges the challenges your clients face, speaks to their experience, and makes contacting you feel approachable is both ethical and effective marketing for mental health.
Our team understands the specific ethical considerations in mental health marketing - we never use fear-based messaging, respect the privacy of the therapeutic relationship, and focus on informational and educational content that helps potential clients make informed decisions about their care.
Yes. We build practice-level visibility for your brand as well as individual provider profiles for each therapist. Each specialty has its own SEO and content strategy, giving your practice maximum visibility across every area of care you offer.
We combine digital marketing expertise with genuine sensitivity to the mental health context. You get a full specialist team - SEO, content, ads, and CRM - all working together to grow your practice in a way that aligns with your clinical values. No long-term contracts, full transparency.
Ready to scale?
The demand for mental health care has never been greater. Start building the marketing presence that makes it easy for the right clients to find you and take that first step.
