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Law Firm Marketing
When someone needs an attorney, they search online - and they hire the firm that looks most credible. We make sure that's you. A full marketing team specialized in legal, built to generate consultations and grow your client pipeline.
Trusted by 500+ brands
Sound familiar?
Most law firms come to us after years of relying on referrals that plateaued, marketing agencies that didn't understand legal, and Google Ads campaigns that generated calls from the wrong clients.
The problem isn't your legal expertise. It's that people who need you right now are finding and hiring your competitors instead.
96%
GoogleThe yellow pages are gone. If you're not visible on Google for your practice area and city, you're simply not in the conversation when a potential client needs help.
74%
FindLawLegal search is winner-take-most. Ranking lower than the first page, or having a weak online presence, means your competitors are getting calls that should be yours.
22%
ClioMost firms lose the majority of their web leads because there's no follow-up system. Timely, professional follow-up is the difference between a consultation and a lost case.
Your marketing stack
Strategy, creative, CRM, analytics, and project management - unified under one roof.
Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.
Strategists, media buyers, designers, and developers who know the home building market.
Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.
Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.
Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.
Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.
See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.
What We Do
No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for law firms businesses - end to end.
We audit your current digital presence, analyze your competitive landscape for each practice area, and map the exact search terms your ideal clients are using. From there we build a plan designed to generate the right cases, not just any cases.
Impressions
2.4M
+18%
Leads
847
+32%
Cost/Lead
$24
-15%
Your team executes your full marketing strategy - ranking your firm for high-intent legal searches, running targeted Google Ads for urgent case types, and creating content that positions your attorneys as the trusted experts in your market.
Expanding into a new area of law? Running a specific outreach for a case type? Your team handles every ad hoc request as part of your plan - same turnaround, no new contracts.
Meta ad creative Q2
AdsSEO blog - April
ContentEmail nurture flow
EmailGoogle campaign v3
PPCBrand style update
DesignTikTok creative
VideoLanding page A/B
WebNeed creative assets for an upcoming campaign launch.
12
New
8
Qualified
5
Consult
3
Contract
New Lead - Google Ads
Paid Search
Qualified - Organic SEO
Website Form
Consultation - Meta Ads
Social Campaign
Every inquiry, form submission, and call is tracked to its source. Your CRM and analytics dashboard give you full visibility from first search to signed retainer - so you can optimize toward your highest-value cases.
Your Services
From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.
Our Work
De La Riva Law was looking for a way to expand awareness of its firm and grow its reach.
Matulewicz Law Firm was struggling to handle pay-per-click advertising and to develop a strong online presence.
The Law Office of Melissa R. Carranza needed to rebrand itself in a way that got attention.
Rolando Cantu was looking for a way to raise awareness of his law firm among his target audiences.
Client Results
We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.
Tasks Delivered on Our Platform
Leads Generated in Our CRM
Client Revenue Driven
Brands Served
Jared Solis
Marketing Director
Mercedes-Benz of San Juan
“CodeSM can complete any marketing task with the high quality production your brand deserves. But the most valuable components are the hard data analytics, expert direction, and throughline to the return on investment. Their team has done more for our bottom line than any traditional advertising agency.”
JD Salinas III
Director External Affairs
AT&T
“CodeSM has been a great strategic partner and has consistently provided valuable insights to support our organization. Their understanding of our business and the marketplace resulted in a strategy that helped fuel our goals.”
Tommy Calvert
Commissioner
Bexar County Precinct 4
“The CodeSM team is very knowledgeable. I love the innovative approach they bring to their campaigns. I truly feel that they are part of our team. They work hard to propel us forward and they do everything they can to help us succeed.”
Rated on
ClutchFAQ
Everything you need to know about our marketing approach for home builders.
The most effective approach is a combination of local and practice area SEO (ranking for searches like "personal injury attorney in [city]"), Google Ads targeting urgent legal searches, and a website designed to convert visitors into consultation requests. Online reviews and reputation management are also critical - most people choose an attorney based heavily on reviews.
It depends on your practice areas, but in general: own your local search rankings for each practice area, run intent-based paid ads for high-urgency case types, build content that answers the questions your clients are searching for, and have a CRM system that follows up with every inquiry immediately.
CodeSM's Marketing-as-a-Service model provides a full specialist team for a flat monthly retainer - giving you legal marketing expertise across SEO, paid search, content, and CRM for less than the cost of a single in-house hire.
Yes. We build and execute separate strategies for each practice area - ensuring you rank and convert for personal injury, family law, business litigation, estate planning, or whichever areas drive your firm's growth.
Google Ads campaigns can generate consultation requests within the first 30 days. SEO takes 3–6 months to build meaningful organic traffic. Most law firms see a measurable increase in qualified consultations within the first 60–90 days.
Ready to scale?
Stop waiting for the phone to ring. Start building the marketing system that generates qualified consultations on demand - without the referral rollercoaster.
