The marketing system built for retail brands that scale.

The most effective approach combines Google Shopping campaigns and local SEO to capture purchase-intent searches, social media content that builds brand desire, and email/CRM campaigns that re-engage past customers. For franchise systems, consistent brand messaging across all locations is also critical.

We build a centralized content and campaign framework that ensures every location communicates with a consistent brand voice, visual identity, and promotional calendar - while still allowing for local market customization where it makes sense.

E-commerce marketing focuses heavily on conversion rate optimization, product feed management, and digital attribution. Brick-and-mortar adds local SEO, Google Business Profile management, and campaigns that drive physical foot traffic. Multi-location brands need both, integrated into one strategy.

Industry benchmarks typically put retail marketing spend at 5–10% of revenue. CodeSM's Marketing-as-a-Service model provides a full specialist team for a flat monthly retainer - giving you far more firepower than a single in-house hire at a comparable cost.

Absolutely. We work at both the corporate level (brand standards, national campaigns, marketing systems) and the franchisee level (local campaigns, location SEO, performance reporting). Our project hub gives both parties visibility into what's running and what's working.