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Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Real Estate Marketing
97% of home buyers and sellers start online. We make sure they find you - and choose you. A full marketing team specialized in real estate, built to generate qualified leads, build your brand, and grow your pipeline.
Trusted by 500+ brands
Sound familiar?
Most agents and teams come to us after years of relying on referrals that plateau, paying Zillow and Realtor.com for shared leads they compete over, and posting on social media without a strategy that converts.
The problem isn't your market knowledge or your service. It's that buyers and sellers who would choose you can't find you - or they're going with the agent who shows up first.
97%
NARIf your digital presence - website, SEO, social, and paid ads - doesn't capture buyers and sellers at the start of their journey, you're invisible when it matters most.
83%
NARBuilding a strong digital brand - through SEO, reviews, and social media - means you capture the digital referral, not just the word-of-mouth one.
55%
CARThe top-producing agents in every market aren't just better at real estate - they're better at marketing themselves. Digital marketing is what separates the $10M producer from the $30M one.
Your marketing stack
Strategy, creative, CRM, analytics, and project management - unified under one roof.
Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.
Strategists, media buyers, designers, and developers who know the home building market.
Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.
Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.
Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.
Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.
See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.
What We Do
No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for real estate businesses - end to end.
We audit your current brand presence, analyze your competitive market, and map the digital journey your buyers and sellers take. From there we build a plan designed to position you as the obvious choice in your market.
Impressions
2.4M
+18%
Leads
847
+32%
Cost/Lead
$24
-15%
Your dedicated team executes across every channel - running targeted buyer and seller lead campaigns, building your local search presence, and creating social content that consistently grows your brand and your database.
New listing needs same-day marketing? Open house this weekend? Your team handles every request as part of your plan - fast turnaround, no extra fees.
Meta ad creative Q2
AdsSEO blog - April
ContentEmail nurture flow
EmailGoogle campaign v3
PPCBrand style update
DesignTikTok creative
VideoLanding page A/B
WebNeed creative assets for an upcoming campaign launch.
12
New
8
Qualified
5
Consult
3
Contract
New Lead - Google Ads
Paid Search
Qualified - Organic SEO
Website Form
Consultation - Meta Ads
Social Campaign
Every lead is tracked from first digital touchpoint through closed transaction. Full CRM visibility and attribution reporting shows you exactly what's working - and where to invest more.
Your Services
From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.
Our Work
Bedrock Communities was looking to expand its tenants and the number of mobile home retirement properties it managed in Florida.
CodeSM leveraged a number of online marketing approaches to build a robust online presence for Big Realty.
Domain Development is a leading McAllen-based real estate developer serving the entire Rio Grande Valley.
The Greater McAllen Association of Realtors (GMAR) is a prominent realtor association in the Rio Grande Valley.
Hosanna Construction & Realty is a home builder and realtor providing clients with customized homes and real estate support.
Red Door Real Estate Services desired greater brand awareness in the Rio Grande Valley.
When Thrive Mortgage wanted to expand its online presence and reach more target audiences, they turned to CodeSM.
Client Results
We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.
Tasks Delivered on Our Platform
Leads Generated in Our CRM
Client Revenue Driven
Brands Served
Jared Solis
Marketing Director
Mercedes-Benz of San Juan
“CodeSM can complete any marketing task with the high quality production your brand deserves. But the most valuable components are the hard data analytics, expert direction, and throughline to the return on investment. Their team has done more for our bottom line than any traditional advertising agency.”
JD Salinas III
Director External Affairs
AT&T
“CodeSM has been a great strategic partner and has consistently provided valuable insights to support our organization. Their understanding of our business and the marketplace resulted in a strategy that helped fuel our goals.”
Tommy Calvert
Commissioner
Bexar County Precinct 4
“The CodeSM team is very knowledgeable. I love the innovative approach they bring to their campaigns. I truly feel that they are part of our team. They work hard to propel us forward and they do everything they can to help us succeed.”
Rated on
ClutchFAQ
Everything you need to know about our marketing approach for home builders.
The most effective approach combines targeted Meta and Google ads for both buyer and seller lead generation, local SEO to rank for neighborhood and agent search terms, and a consistent social media presence that builds your brand. Layering CRM follow-up on top ensures those leads convert to consultations and closings.
Buying leads gives you immediate volume but at high cost per lead with intense competition - you're often one of many agents calling the same contact. Investing in your own digital marketing builds a pipeline you own, with better lead quality and compounding returns over time. Most top producers we work with have moved away from lead aggregators entirely.
Very important. Social media builds the familiarity and trust that makes buyers and sellers choose you before they ever meet you. Consistent content - market updates, listings, neighborhood insights, and client stories - keeps you top-of-mind with your sphere and attracts new contacts organically.
We build a full-stack personal brand strategy - professional photography and video direction, a website that showcases your market expertise, SEO for your name and specialty, and a social content plan that consistently communicates your unique value proposition to buyers and sellers.
We understand real estate - the long lead cycles, the dual buyer/seller marketing challenge, the importance of local market positioning, and the role of personal brand. You get a full specialist team for less than the cost of one in-house hire, with complete transparency and no long-term contracts.
Ready to scale?
Stop competing for shared leads on Zillow. Start building the marketing system that brings qualified buyers and sellers directly to you - every month.
