5a Ronda
5a Ronda was introducing a new restaurant concept into the McAllen area and needed to overcome preconceptions and improve brand awareness.
The Challenge
What they needed
When 5a Ronda opened its doors in McAllen, it faced two challenges: Introducing the concept of a Mexican cantina style restaurant to the market and overcoming its location's previous association with dancing, not eating.
Our Approach
How we solved it
CodeSM's approach was to develop an educational, multi channel marketing approach. This approach included the creation of a cohesive messaging strategy and a new narrative focused on 5a Ronda's business concept. The strategy involved creating video content, marketing materials, and executing campaigns across Facebook, Instagram, print, SEO, and directory management.
The Results
What we achieved
Since beginning work with 5a Ronda in January of 2022, CodeSM has helped the cantina attract greater website traffic while dramatically improving online bookings and phone reservations.
Google Business Actions
Cost per Results on Facebook
Facebook Impressions (with <$1,000 Budget)
Google Business Views
Creative Gallery
The work in detail
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