Coolway
CoolWay CoolSculpting had a painless, non-invasive, and FDA-approved way to freeze away fat and reshape the body.
The Challenge
What they needed
CodeSM's challenge was to present CoolWay's CoolSculpting approach as a desirable and safe way to reshape the body. CodeSM also needed to distinguish CoolWay from other CoolSculpting providers in the area.
Our Approach
How we solved it
The strategy involved creating messaging focused on unique selling points, developing a conversion-driven website for lead generation, establishing social media presence with targeted ads, and creating print materials. Content covered promotions, educational topics, results, and misconception clarification.
The Results
What we achieved
Since beginning work with CoolWay, CodeSM has helped them to expand their brand awareness, improve knowledge of CoolSculpting, and drive leads and appointments for the procedure.
Creative Gallery
The work in detail
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