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Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Real strategies, sharp analysis, and no-fluff insights from our marketing team. Everything we learn, we share.
93 articles
You may already be familiar with ChatGPT, OpenAI’s game-changing generative AI tool that has revived the age-old question of whether or not robots are coming for our jobs....
Achieving a strong return on investment (ROI) with a limited marketing budget can feel like navigating a tightrope without a safety net. It’s a delicate balance where every dollar...
McAllen, TX – April 2024 – CODESM is honored to have received the 2024 Outstanding Small Business Award at the recent Governor’s Small Business Summit in McAllen. Awarded in...
Around 61% of marketers have recently welcomed Artificial Intelligence (AI) into their toolkit. This shift is reshaping the strategies of Chief Marketing Officers (CMOs), sparking...
With the end of 2023 fast approaching, it’s time to start thinking about what worked and didn’t work, and what you could be doing differently to set yourself up for a successful...
In today’s fast-paced digital world, where customers are active on various platforms and devices, multi-channel marketing isn’t just a buzzword—it’s a necessity.
The role of a marketing manager in today’s fast-paced digital world is increasingly complex. With a constant stream of new technologies, shifting algorithms, and growing...
Codesm is excited to announce a pivotal leadership change as we promote Maggie Joanna Roodt to the position of Managing Director. Maggie, who has been an integral part of the...
The life of a marketing manager isn’t always smooth sailing. In fact, they face challenges from all sides that require careful navigation, strategic thinking and creative...
Every so often, it’s obvious when someone hits the marketing sweet spot. A product (or film, in this case) just seems to be everywhere for a while. How much of that can be...
Things move quickly these days, as you’re no doubt aware. That means your marketing strategies need to be able to move even quicker. Spend too long preparing a campaign and you...
For many organisations, today’s online environment feels a bit cluttered, and it’s no secret that the so-called attention economy is getting more competitive. It means the old...
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