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Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Real strategies, sharp analysis, and no-fluff insights from our marketing team. Everything we learn, we share.
93 articles
Things move quickly these days and if your marketing can’t keep up, it’s a problem. Fortunately, there is a solution, one that offers agility while keeping down costs – Marketing...
Effective marketing campaigns can have a massive impact on driving growth and attracting new customers for a small-to-medium-sized business. This is something most business...
It’s a decision that every business has to face (and continually review as needs change) – should your marketing be done in-house by your own marketing team, and how much should...
With a marketing landscape increasingly focused online, it can be easy to overlook the enduring power of the phone call. However, the reality is that phone calls are still a...
TikTok is an exciting place for brands to be these days, and it’s no longer just for the kids. But to really resonate with audiences on the platform, a less traditional approach...
Digital marketing is continuously evolving to keep pace with the way consumers use online channels, and as they become more sophisticated, so too must your methods. Some regions...
As a provider of beauty services and pampering, you would never try to impose the same beauty routine on every client. Your business is built on your ability to tailor your nail...
TL;DR: The SEO Funnel is a three-stage process that starts with awareness, then goes to evaluation, and finally conversion. The purpose of the funnel is to lead prospects down the...
Traditional marketing still offers tremendous value for brands in any industry. In a city like Manhattan, it pays to pursue a variety of marketing channels to reach audiences in...
Modern marketing requires a modern approach to managing your campaigns, tasks, communications, and information. Enter the customer dashboard at CODESM. Developed specifically to...
Email marketing a great way for medical spas to reach out to new leads, convert them into customers, and keep them coming back for more. It’s extremely cost-effective and offers...
Law firms all over the country are looking for ways to grow and be successful. One way is by marketing your law firm, but not every form of it can work effectively in order to...
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