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Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Real strategies, sharp analysis, and no-fluff insights from our marketing team. Everything we learn, we share.
93 articles
Carousels get 109% more engagement than Reels. Comments are down 16%. TikTok rewards unpolished, authentic clinical content. Here are 30 proven social media post ideas for physical therapy practices, organized by content pillar, with the formats that actually work in 2026.
On May 7, Google quietly killed FAQ rich results. It's the smaller story in a much bigger 2026 SEO reset. Zero-click is at 60 percent, AI Overview citations have decoupled from rankings, and the playbook every marketer learned in the last decade no longer wins.
ChatGPT Ads are officially live in the U.S. Self-serve buying, CPC bidding, a Conversions API, and contextual targeting inside a product with hundreds of millions of weekly users. Here's exactly how ChatGPT Ads work, how much they cost, and what every marketer should do this quarter.
Instagram business accounts have limited access to trending music for a reason. Here is why the popular workarounds create more risk than they solve, and what marketers should do instead.
For years, Local SEO has been framed as a game of rankings: optimize the page, complete the profile, collect the reviews, win the map pack.
For nearly two decades, local business visibility was a predictable game won within Google’s “Local Pack.” That era is over. We are in the midst of an epistemological shift in how...
A spike in direct traffic from China is likely due to a new wave of inauthentic bot traffic that is bypassing filters, a common issue recently reported by many analytics users....
Buckle up, marketers—September 2025’s SEO earthquake hasn’t settled yet. What started as a quiet tweak has become a full-blown disruption: Google’s removal of the &num=100...
We’ve all been there. Another Monday morning, another dashboard full of numbers that somehow tell us everything and nothing at the same time. Marketing teams everywhere are...
Google search has been the backbone of digital marketing for years. Create valuable content, optimise for search, and watch the traffic flow. But Google’s AI Overviews (previously...
_Opinion piece by Michael Rodak, Head of Design at CODESM_
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